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Fitness Hygiene Literacy


Finance resources for healthy startups

Just like your personal health, your business's financial health depends on good habits and a consistent routine.

Scroll down to get in shape!

Raising capital

Featured image: Illustration of a founder getting investor

5 min read

How to ace every pitch meeting: Proven strategies for winning investors

As a startup founder, you've poured your heart and soul into building an amazing product. Now, you're at the exciting yet nerve-wracking stage: securing funding. This means stepping into the high-stakes world of pitch meetings. Where you’ll not only...
Featured image: Illustration of a founder pitching an investor

10 min read

Why you shouldn’t talk revenue in your first pitch meeting

You’ve spent weeks working on your pitch deck, and your financial model shows great potential. When you finally sit down for that first investor pitch meeting, you may think that it’s time to prove your future earnings. But honestly, many founders...
Featured image: Illustration of a SaaS startup founder

10 min read

The rule of 40: Balancing growth and profitability in SaaS!

Balancing fast growth with steady profitability is a constant challenge for SaaS companies. That’s where the rule of 40 comes in. It’s a simple but important benchmark that helps measure financial health. Over time, it has become a trusted guide for...
managing-startup's-burn-rate

5 min read

Managing your startup's burn rate: Control your cash like a boss

Burn rate is one of the most crucial numbers every startup needs to track. Knowing how to calculate and monitor it should be a top priority for any founder, whether you’re just starting out or preparing for Series A funding to scale up. If you’re...

9 min read

Best practices for investor reporting: How to keep your stakeholders happy

That nervous feeling when it’s time to send an investor update? I know it all too well. You’re deep in the work, growing your business, and now it’s time to show your work and share what’s going on with the people who believed in you and backed you...

12 min read

The AI fundraising revolution: What’s actually working for founders in 2026

As a founder, you’re juggling a product to build, a team to lead, and a company that needs your focus. On top of that, fundraising is looming. It’s always been one of the most time-consuming parts of starting a business. It pulls you away from...
how to write the perfect cogs (cost of goods sold) formula

10 min read

How to write the perfect COGS formula for your financial model

If you’re running a startup, you’re likely handling more than one role at the same time. Beyond building the product or serving customers, you may also be the person responsible for tracking the numbers. When that’s the case, understanding your...
Featured image: Illustration of a founder doing investor relations

11 min read

How to handle VC investor relations (Template included)

For startup founders, managing VC investor relations is part art and part science. You have to keep investors engaged and confident while constantly showing the business is moving forward. It’s a balancing act we all face as founders, so you might...
Featured: Illustration of founders working on seed funding

12 min read

How to get seed funding for your startup?

Launching a startup is exciting, but turning an idea into a real business takes more than vision. It takes capital. And if you’re starting to think about how you'll getfunding for your startup, you’re not alone. Every founder hits this moment. You...
Metrics for revenue-based financing - Featured image

4 min read

How to crush every metric that matters for revenue-based financing

Revenue-based financing (RBF) is reshaping how businesses raise capital, offering a flexible alternative to traditional loans and venture capital. To maximize this funding option, founders need a solid grasp of the key metrics that drive RBF success.

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