7 min read
Raising capital
Jeff Erickson
5 min read
Startup cap table explained: why it can make or break your raise
You're three months into courting the fund you actually want. The partner leans in after your traction slide and asks for your cap table. You open the file and see gaps. A SAFE nobody logged. An advisor grant that was supposed to get papered a year...
Logan Burchett
8 min read
What is a term sheet? A simple guide for startup founders
You just wrapped your pitch to raise capital. The investor asks for your legal name so they can send something over. That's the moment it hits you: this is your first real offer. That excitement fades fast into a quiet dread. You know this document...
9 min read
Investor meetings common mistakes that make founders sound unprepared
Your first investor meeting can feel like a huge deal. The pressure is real. You want to come across as confident without overdoing it and show you know what you’re talking about, but not sound like you’re reading from a script. Founders don’t...
9 min read
What are soft commitments in startup funding? A founder’s guide
You felt that rush of excitement. An investor locked eyes with you and said, “I’m in.” For a moment, everything feels like it’s moving in slow motion. This is it – the moment your startup finally gets the boost it needs. But then a week passes. Then...
10 min read
7 fundraising metrics every investor wants to see in your pitch
You’ve spent months, even years, building your startup from scratch. Every part of it holds your time, savings, and belief in its potential. Now, you’re about to ask investors for the funding that could take it to the next level. It’s a huge moment,...
5 min read
How to ace every pitch meeting: Proven strategies for winning investors
As a startup founder, you've poured your heart and soul into building an amazing product. Now, you're at the exciting yet nerve-wracking stage: securing funding. This means stepping into the high-stakes world of pitch meetings. Where you’ll not only...
10 min read
Why you shouldn’t talk revenue in your first pitch meeting
You’ve spent weeks working on your pitch deck, and your financial model shows great potential. When you finally sit down for that first investor pitch meeting, you may think that it’s time to prove your future earnings. But honestly, many founders...
10 min read
The rule of 40: Balancing growth and profitability in SaaS!
Balancing fast growth with steady profitability is a constant challenge for SaaS companies. That’s where the rule of 40 comes in. It’s a simple but important benchmark that helps measure financial health. Over time, it has become a trusted guide for...
5 min read
Managing your startup's burn rate: Control your cash like a boss
Burn rate is one of the most crucial numbers every startup needs to track. Knowing how to calculate and monitor it should be a top priority for any founder, whether you’re just starting out or preparing for Series A funding to scale up. If you’re...New video
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