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Fitness Hygiene Literacy


Finance resources for healthy startups

Just like your personal health, your business's financial health depends on good habits and a consistent routine.

Scroll down to get in shape!

Featured Image: Illustration of a founder who prepares before the investor meeting

9 min read

Investor meetings common mistakes that make founders sound unprepared

Your first investor meeting can feel like a huge deal. The pressure is real. You want to come across as confident without overdoing it and show you know what you’re talking about, but not sound like you’re reading from a script. Founders don’t...
Featured image: Illustration of a founder wondering if he needs financial model in pre-seed stage

10 min read

Why every founder needs a startup financial model (even at pre-seed)

You’ve got the idea, you’re starting a business, and you have a few early supporters. It all may feel great. But when an investor asks for your financial model, it can feel overwhelming. After all, you don’t have revenue or customers yet, so...
Featured image: Illustration of a founder and the team discussing their runway

7 min read

Burn rate basics: how to calculate and extend your startup runway

Founders lose sleep over cash. You pour everything into building something great, yet one bad month of unforeseen expenses can stall your entire operation. Investors ask about your startup runway first because it tells them how much time you...
Featured image: Illustration of a founder getting ready for the next funding stage

7 min read

Startup funding stages explained: from pre-seed to Series A round and beyond

Most founders walk into their first investor meeting with a strong product and a compelling vision. What catches them off guard is that investors aren't always asking about the product. At each of the startup funding stages, they're asking a...
Featured image: Illustration of a founder bringing in a CFO to the team

7 min read

When to hire a fractional CFO: the early-stage founder’s guide

Finance is usually the last thing early-stage founders want to think about. They hand off the books to a junior hire, or they stay up late squinting at a spreadsheet, hoping the numbers will start making sense. Meanwhile, the decisions that actually...
Featured image: Illustration of a founder and investors discussing runway

10 min read

Startup runway: how founders should use it to make better decisions

Many founders treat their startup runway like a ticking countdown clock. They check their bank balance, divide by monthly burn, and decide they have 14 months to figure things out. Then they go back to building. This approach creates a false sense...
Featured image: Illustration of a founder confident in financial modeling prep

10 min read

Financial modeling prep: the critical gaps your P&L leaves exposed

A profitable income statement can feel like a green light. Your revenue is going up, margins look solid, and your accountant isn’t calling you with bad news. But having great profits and a healthy bank account are not the same thing. And that’s...
Featured image: Illustration of a founder understanding CAC vs LTV

7 min read

Understanding CAC vs LTV: the SaaS unit economics every founder needs to know

Many founders track two metrics above everything else: Customer Acquisition Cost (CAC vs LTV) and Customer Lifetime Value (LTV). The idea behind them is straightforward. Spend less to acquire customers than what they bring in over time. This sounds...
Featured image: Illustration of a smart founder forecasting

8 min read

How smart founders build a startup financial model they actually trust

Many founders build a financial model once, use it to raise money, and then file it away. That makes sense in the moment. But it creates a problem you won't feel right away, and you will definitely feel it later, usually when cash gets tight or a...
Featured: Illustration of a founder wondering what is fp&a

13 min read

Finance vs. Accounting vs. FP&A: Why getting your FP&A right matters more than perfect books

There’s a moment most founders recognize. Revenue is becoming more predictable, hiring plans shift from someday to soon, and investor conversations are becoming more serious. And almost overnight, financial questions move from the back burner to the...

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